Curriculum
Smart4Food MicroLearning Course
INTRODUCTION
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Module 1: Digital Tools for Smart Farming
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Module 2: Sustainable and Regenerative Agriculture: Soil, Water and Biodiversity Management for Small-Scale Farms
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Module 3 - Smart Marketing and Communication for Small Producers
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MODULE 3 — INFORMATION
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MODULE 3 — CORE CONCEPT
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MODULE 3 - PODCAST
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UNIT 1 — INTRODUCTION TO MARKETING AND BRANDING
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UNIT 1 — REFLECTION ACTIVITY
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UNIT 1 — QUIZ
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UNIT 2 — CREATING YOUR STORY: WHAT MAKES YOU UNIQUE
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UNIT 2 — REFLECTION ACTIVITY
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UNIT 2 — QUIZ
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UNIT 3 — VISUAL IDENTITY AND BASIC DESIGN
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UNIT 3 — REFLECTION ACTIVITY
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UNIT 3 — QUIZ
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UNIT 4 — SOCIAL MEDIA ESSENTIALS: FACEBOOK, INSTAGRAM, WHATSAPP BUSINESS
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UNIT 4 — REFLECTION ACTIVITY
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UNIT 4 — QUIZ
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UNIT 5 — PHOTOS AND VIDEOS WITH YOUR SMARTPHONE
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UNIT 5 — REFLECTION ACTIVITY
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UNIT 5 — QUIZ
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UNIT 6 — ONLINE SALES AND PRODUCT PRESENTATION
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UNIT 6 — REFLECTION ACTIVITY
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UNIT 6 — QUIZ
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UNIT 7 — LOCAL PROMOTION AND OFFLINE MARKETING
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UNIT 7 — REFLECTION ACTIVITY
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UNIT 7 — QUIZ
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UNIT 8 — MARKETING STRATEGY AND CUSTOMER RELATIONS
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UNIT 8 — REFLECTION ACTIVITY
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UNIT 8 — QUIZ
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Module 4 - Local Food Systems and Short Supply Chains
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Module 5 - Training and Education for Rural Development
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Module 6 - Policy Innovation and Project development in the Agrisector
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Text lesson
MODULE 3 — INFORMATION
Project partner name: New Edu, n.o.
Module number: 03
Module title: Smart Marketing and Communication for Small Producers
Estimated completion time for learners: 30–40 minutes
Learning objective: Learners are able to communicate the value of their products effectively through modern marketing channels, create authentic brand identity, and manage basic digital tools for promotion and direct sales.