UNIT 6 — ONLINE SALES AND PRODUCT PRESENTATION

Estimated time: 5–6 minutes

More and more people are buying food online. Whether it is a local honey jar, a cheese box, or homemade jam, clear and simple product presentation helps customers feel confident and ready to buy.

This unit helps you understand:

·        What makes a product listing effective

·        How to present your offer in a trustworthy and attractive way

·        Where to sell online, even without an e-shop

The basics of a good product page

Every product post or listing should include:

1. Name of the product — clear and specific, for example “Goat Cheese with Herbs 250g”

2. Short description — ingredients, taste, origin, and usage

3. High-quality photo — show the product in context, for example cheese on a wooden board or jam with a spoon

4. Price — always visible, with information about packaging and weight

5. How to order — call, message, or order form

6. Delivery options — pickup, delivery, or shipping

Try writing product descriptions that are simple, honest, and emotional.

Example: “Handmade plum jam from our family orchard. No added sugar, just real fruit and sunshine.”

Where can you sell online without an e-shop?

You do not need a website to start selling online. Try:

·        Facebook posts or shop section

·        Instagram DM orders with product photo and price in stories

·        Local Facebook groups for farmers or handmade products

·        Google Form order sheet shared by link

·        Regional online marketplaces, such as Lokálny trh, Scuk, or Tržnica Slovensko

Pro tips

·        Group products into themed offers, such as gift baskets or seasonal boxes

·        Use customer reviews or testimonials in posts

·        Add a personal touch, such as “Packed by grandma Anna” or “Our bees worked hard this summer!”

Key message: You do not need a big e-shop to sell online. You need good photos, clear text, and easy ordering options. Start where your customers already are: on social media or local platforms.