Curriculum
Smart4Food MicroLearning Course
INTRODUCTION
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Module 1: Digital Tools for Smart Farming
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Module 2: Sustainable and Regenerative Agriculture: Soil, Water and Biodiversity Management for Small-Scale Farms
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Module 3 - Smart Marketing and Communication for Small Producers
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MODULE 3 — INFORMATION
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MODULE 3 — CORE CONCEPT
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MODULE 3 - PODCAST
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UNIT 1 — INTRODUCTION TO MARKETING AND BRANDING
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UNIT 1 — REFLECTION ACTIVITY
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UNIT 1 — QUIZ
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UNIT 2 — CREATING YOUR STORY: WHAT MAKES YOU UNIQUE
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UNIT 2 — REFLECTION ACTIVITY
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UNIT 2 — QUIZ
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UNIT 3 — VISUAL IDENTITY AND BASIC DESIGN
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UNIT 3 — REFLECTION ACTIVITY
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UNIT 3 — QUIZ
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UNIT 4 — SOCIAL MEDIA ESSENTIALS: FACEBOOK, INSTAGRAM, WHATSAPP BUSINESS
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UNIT 4 — REFLECTION ACTIVITY
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UNIT 4 — QUIZ
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UNIT 5 — PHOTOS AND VIDEOS WITH YOUR SMARTPHONE
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UNIT 5 — REFLECTION ACTIVITY
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UNIT 5 — QUIZ
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UNIT 6 — ONLINE SALES AND PRODUCT PRESENTATION
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UNIT 6 — REFLECTION ACTIVITY
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UNIT 6 — QUIZ
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UNIT 7 — LOCAL PROMOTION AND OFFLINE MARKETING
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UNIT 7 — REFLECTION ACTIVITY
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UNIT 7 — QUIZ
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UNIT 8 — MARKETING STRATEGY AND CUSTOMER RELATIONS
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UNIT 8 — REFLECTION ACTIVITY
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UNIT 8 — QUIZ
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Module 4 - Local Food Systems and Short Supply Chains
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Module 5 - Training and Education for Rural Development
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Module 6 - Policy Innovation and Project development in the Agrisector
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UNIT 5 — REFLECTION ACTIVITY
Take three photos of your product today using only natural light and your smartphone. Try different angles and compare them. Which one tells your product story best?
Then reflect on these questions:
· Which products or processes from your farm or business would be good for videos?
· Do you already have some photos or videos online? If yes, what works best?
· What do you enjoy more — taking photos or making short videos?
Implementation guidance
This activity combines hands-on visual content creation with structured self-reflection through a collaborative digital board. Learners first take three product photos using natural light and then capture their observations and preferences related to visual communication.
The activity supports experiential learning, self-assessment, and informed decision-making for future visual marketing activities.
Link to the activity: https://miro.com/app/board/uXjVGNQH55o=/?moveToWidget=3458764656315246277&cot=14