UNIT 8 — REFLECTION ACTIVITY

Think about your own business, real or imaginary:

·        What are your three main marketing goals?

·        Who are your ideal customers, and where can you find them?

·        How do you currently stay in touch with your buyers?

Write down your answers and compare them with your current marketing efforts. Can you improve or simplify your strategy?

Implementation guidance

This final reflection activity supports learners in consolidating key insights from the module into a simple and realistic marketing overview. Implemented as a structured one-page reflection using a collaborative digital board, learners identify their main marketing goals, ideal customers, preferred communication channels, and current ways of staying in contact with buyers.

The activity encourages learners to identify opportunities for improvement or simplification and translate acquired knowledge into a manageable marketing focus suited to small-scale production contexts.

Link to the activity: https://miro.com/app/board/uXjVGNQH55o=/?moveToWidget=3458764656325885553&cot=14