UNIT 1 — REFLECTION ACTIVITY

Lesson content:

Think about your product or business. Take 3–5 minutes to reflect on this question:

Why should a customer choose you instead of another producer selling the same product?

Write your answer in one clear sentence. Try to focus on:

·        A special method you use, such as hand-picked, organic, or traditional recipe

·        A strong value, such as family farm, zero waste, or fair trade

·        A feeling, such as taste of childhood, made with love, or local tradition

Example: “We make herbal teas from wild mountain herbs picked by hand and dried naturally, using our grandmother’s recipes.”

This reflection will help you later when creating your brand message or product description.

Implementation guidance

This reflection activity is implemented using a lightweight collaborative digital tool, Miro, allowing learners to formulate a single-sentence unique value proposition without the need for registration.

Link to the activity: https://miro.com/app/board/uXjVGNQH55o=/?moveToWidget=3458764656308686769&cot=14