Curriculum
Smart4Food MicroLearning Course
INTRODUCTION
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Module 1: Digital Tools for Smart Farming
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Module 2: Sustainable and Regenerative Agriculture: Soil, Water and Biodiversity Management for Small-Scale Farms
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Module 3 - Smart Marketing and Communication for Small Producers
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MODULE 3 — INFORMATION
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MODULE 3 — CORE CONCEPT
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MODULE 3 - PODCAST
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UNIT 1 — INTRODUCTION TO MARKETING AND BRANDING
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UNIT 1 — REFLECTION ACTIVITY
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UNIT 1 — QUIZ
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UNIT 2 — CREATING YOUR STORY: WHAT MAKES YOU UNIQUE
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UNIT 2 — REFLECTION ACTIVITY
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UNIT 2 — QUIZ
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UNIT 3 — VISUAL IDENTITY AND BASIC DESIGN
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UNIT 3 — REFLECTION ACTIVITY
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UNIT 3 — QUIZ
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UNIT 4 — SOCIAL MEDIA ESSENTIALS: FACEBOOK, INSTAGRAM, WHATSAPP BUSINESS
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UNIT 4 — REFLECTION ACTIVITY
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UNIT 4 — QUIZ
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UNIT 5 — PHOTOS AND VIDEOS WITH YOUR SMARTPHONE
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UNIT 5 — REFLECTION ACTIVITY
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UNIT 5 — QUIZ
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UNIT 6 — ONLINE SALES AND PRODUCT PRESENTATION
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UNIT 6 — REFLECTION ACTIVITY
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UNIT 6 — QUIZ
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UNIT 7 — LOCAL PROMOTION AND OFFLINE MARKETING
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UNIT 7 — REFLECTION ACTIVITY
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UNIT 7 — QUIZ
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UNIT 8 — MARKETING STRATEGY AND CUSTOMER RELATIONS
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UNIT 8 — REFLECTION ACTIVITY
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UNIT 8 — QUIZ
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Module 4 - Local Food Systems and Short Supply Chains
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Module 5 - Training and Education for Rural Development
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Module 6 - Policy Innovation and Project development in the Agrisector
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Text lesson
UNIT 2 — REFLECTION ACTIVITY
Take 5 minutes to reflect and write down your answers:
· Who are you, and why do you do what you do?
· What makes your product or service different from others?
· What emotion do you want your customers to feel when they think of you?
Use your answers as the first draft of your brand story. Keep it short, honest, and from the heart.